Penny Burke

Penny Burke

Award Winning Marketer  |  Facilitator  |  Author
Other info

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About Penny

“Why do people panic buy toilet paper? Why is it that in an era when we’ve never known more about healthy food and healthy living – that we’ve never been as obese as a population? And in this ...”

Why do people panic buy toilet paper? Why is it that in an era when we’ve never known more about healthy food and healthy living – that we’ve never been as obese as a population? And in this me-too era of empowering equality and authenticity – why is it that the worst of so-called reality TV continues to rate so highly?

Penny Burke is an expert social commentator on understanding human behaviour. She blends statistics and demographics of the population with research and insight into behavioural science to
explain why people do what they do.

Penny started her life in advertising, working on famous and much-loved Australian advertising campaigns such as Pro Hart Stainmaster Carpet (‘Meester Hart, what a mess!’) and ‘Not Happy Jan’. Having successfully driven sales for many Australian brands Penny spent 15 years understanding what worked – and why. Knowing the demographics and statistics of the population is one thing – but understanding why and how to change their behaviour is another.

What makes Penny different in the world of speaking? She is an expert consultant who speaks. She works every day with commercial clients and government at all levels to successfully change behaviour. Want to get more people transacting online? You need to change their behaviour. Want to get more people to vaccinate? You need to change their behaviour. Want to get your whole team motivated and heading in the right direction? You might need to change their behaviour!

Penny is compelling, witty and highly practical – with access to relevant case studies and research Penny’s sessions have the capacity to revolutionise workplaces. If you want your buyer, your people, or your team to do something different tomorrow than they did yesterday – then Penny is the speaker for you.

What people say about Penny

Brand passion…..this is what Penny brings to any meeting or conference, delivered with great insight and experience. Penny’s use of case studies combined with an unbelievable depth of knowledge based on many years experience really sets her apart from anyone I have seen. All delivered with passion and enthusiasm, there should be more Penny Burke’s!

– Clemenger BBDO

There are some speakers who can engage and entertain, but impart few if any useable insights. There are others who can impress with sheer intellect, but send you to sleep just when things should be getting interesting. Penny Burke is one of those presenters whose grasp of marketing and communications is unsurpassed and better yet has the ability to lead an audience on a journey through detail and nuance that leaves them wanting more. A confident and engaging communicator who can make you laugh and think at the same time.

– Herald and Weekly Times

Amazing intellect, makes it sound so easy. A real joy to listen to, and you come away with so many things to think about. Thank you!

– Temptation Bakeries

Penny was the final speaker at our conference and was an appropriate finisher. Penny was engaging and entertaining but also had a clear message about ‘personal branding’ which went over well with attendees.

– Local Government Association of NSW and Shires Association of NSW

Penny was the keynote speaker for our local government tourism conference with the emphasis on ‘customer service and living up to expectations’ and she certainly delivered a great customer experience: charming, funny and very personable, she nonetheless made sure our audience got the point.

– Local Government and Shires Associations of NSW

I have had the pleasure of hearing Penny Burke speak on two occasions. The first time, Penny was part of an Employer Branding panel discussion for an event on Workforce Planning and Development, hosted by the State Services Authority. The panel opened the conference and received high praise (and I’m not just saying that because I organised the panel and its members). As part of the panel, Penny was able to turn the very complex concept of employment branding into an interesting and easily understood idea for the audience. Penny interacted very well with other panel members and was at ease answering questions from the audience. The second time was an Executive meeting at the Department of Human Services. This event was hosted by the Department’s Secretary, Fran Thorn and was attended by the department’s most senior staff. Penny presented on Employer Branding and had the room captivated with her energy and passion for the subject. Penny was very witty and certainly helped bring the subject to life with her relevant stories and examples.

– Workforce Planning & Development SSA

Brand passion… this is what Penny brings to any meeting or conference, delivered with great insight and experience. Penny’s use of case studies combined with an unbelievable depth of knowledge based on many years experience really sets her apart from anyone I have seen. All delivered with passion and enthusiasm, there should be more Penny Burkes!

– Clemenger BBDO

There are some speakers who can engage and entertain, but impart few if any useable insights. There are others who can impress with sheer intellect, but send you to sleep just when things should be getting interesting. Penny Burke is one of those presenters whose grasp of marketing and communications is unsurpassed and better yet has the ability to lead an audience on a journey through detail and nuance that leaves them wanting more. A confident and engaging communicator who can make you laugh and think at the same time.

– Herald and Weekly Times

I have had the good fortune to benefit from Penny’s vast experience and skill now for 12 years. Penny’s strong strategic mind enables her to effectively tackle the job at hand from both a theoretical and practical perspective. Having worked across many industries Penny is able to draw on a broad range of learnings to bring a fresh perspective to her client’s projects. In addition to her strategic mind, broad industry experience, theoretic knowledge and pragmatism, Penny has unrivalled focus which coupled with effective planning and organisation skills makes her highly efficient. It is this efficiency and focus that makes the difference in the planning, and facilitation of clients strategic workshops.

– Sancella