Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities.
Anastasia combines quantitative and qualitative market research, a proprietary methodology around neurosciences, mystery shopping and retail expertise to accurately model consumer personalities, motivations and behaviours. These insights enable RDG to provide retailers and consumer brands with an accurate overview of their customer base, which in turn informs strategy and provides a framework for deployment both in Australia and internationally.
Anastasia understands where to look to the find the real opportunities for sustainable growth for your business. She integrates Consumer, Global and Business insights to help retailers:
Understand their “true” customer
Achieve global best practice within your sector
Deliver above best practice performance
Clients and colleagues alike value Anastasia’s smart, pragmatic approach. Her analytical skills are second to none, her thinking incisive, and this acumen is combined with a warm, friendly personality that makes her a pleasure to deal with.