Ashley Fell

Thriving in the screenage and engaging with online communities
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

The 5 key factors of this global generation
There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are postlifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

Connecting, motivating and engaging the emerging generations
In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.

With the impacts of COVID-19 extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to train and motivate staff virtually, this session will help leaders and organisations understand and navigate the future of work.

• How COVID-19 is ushering in a new level of remote working
• Working from home: what the research tells us
• Managing virtual teams: the communication and leadership essentials
• Generational nuances: improving productivity and engagement across the age-range
• A snapshot of what’s next: the where, how and why of work towards 2030.

Creating culture, purpose and impact
Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.

Understanding the emerging workforce, adapting to the new workplace
Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater
productivity and engagement.