Black coffee. Red wine. Neil Young. Overflowing wardrobe. Lots of plants. Books. That’s Jess Hatzis in a nutshell.
For those who want to know more, Jess co-founded Willow & Blake in 2010, a branding agency specialising in strategy, tone of voice, visual identity, social media & campaign ideation. Willow & Blake’s clients include Grill’d, Deakin University, Seafolly & Pana Chocolate. The agency’s mission is to save the written word from being replaced by emojis.
In 2013 she co-founded Frank Body – a beauty brand – with four friends. Uninspired by the approach corporate brands were using in their communications, the group saw an opportunity to connect with their customers on a more personal level. They launched their dot com in July and by December had outsourced manufacturing and localized distribution in the US & UK.The side project turned global brand is now distributed through some of the biggest retailers in the world: Mecca, Sephora and Ulta.
Frank Body is one of the fastest growing beauty brands in the world selling millions of products in over 150 countries. The brand is known best for its ‘Original Coffee Scrub’. Jess acts as CMO & Creative Director, overseeing her team of almost 40 in Australia and the US.
Jess and her team work passionately for several philanthropic groups, including Y-Gap – the Australian based company behind ‘Polished Man’ – & Pink Hope, an organisation aimed at supporting women whose lives are touched by breast and ovarian cancer.
Jess was named in Forbes ‘30 under 30’ in 2016 and as Startup Daily’s #1 Female Entrepreneur.
She was named Woman of the Year by Cosmopolitan & Harpers Bazaar in 2017 alongside her co-founder, Bree Johnson. The pair won the Veuve Cliquot New Generation award 2017.
Jess is passionate about the topics of branding, creative marketing, women in business, entrepreneurship, leadership, social media, and e-commerce.